based in são paulo=(graphic design)+(video making)+(projection mapping)+(motion)+(web design)= graphic artist • @joaocalmeida_ •

Hi, I'm a 22-year-old
graphic & digital designer
that gets intrigued by new digital technologies, live installations and motion graphics. l love to explore the boundaries between digital and physical mediums and challenge the reach of graphic design as a practice.

This website is a mix of my projects including animated movies, visual identity systems, self-published zines, art direction for campaigns and others.

Internships:
>Loba Comunicação (2020)
>Mundos Possíveis (2020-2021)
> Entourage (2021-2022)

Past Events:
>Live Scream(2020)
> Paradise Island(2022)
> Vice Versa (2022)
>The Works(2023)
>Amazonia Mapping(2023)

Currently at Superbacana+

>Email
>Instagram
>Linkedln
>CV

SHOW: All VISUAL IDENTITY PROJECTION/ISTALLATIONS MOTION WEB DESIGN EXPERIMENTAL

Contradições de um Paraíso Installation15–07–23

Video installation consisting of three screens narrates the complexity of historical contexts in Brazil throughout its history. Through the use of images, audio and other extracts, the installation tells the stories of different periods and events that shaped Brazil's past, including colonization, slavery, independence, military dictatorship and democratization. Recounting how internal and external perceptions impacted Brazil's society, politics and culture, enhancing a deeper appreciation of understanding the country's identity and diversity. The multi-screen format allows viewers to simultaneously see different perspectives and aspects of narratives about the country. The installation offers a way to explore Brazil's complex history and its continuing legacy in the present day with all its contradictions. The event consisted of two rooms, the first room had a live screen printing for visitors to participate in and understand the creative process of parts from Jahbah. The second room was intended for the story linked to Jahbah, we were 8 minutes away from the brand's intention to intervene in the gray urban context with bright and vivid colours. We made two installations with projection mapping to support the ideas presented in the video.

Videoinstalação composta por três telas narra a complexidade dos contextos históricos do Brasil ao longo de sua história. Através do uso de imagens, áudios e outros extratos, a instalação conta as histórias de diferentes períodos e eventos que moldaram o passado do Brasil, incluindo colonização, escravidão, independência, ditadura militar e democratização. Relatando como as percepções externas internas impactaram sociedade,a política e a cultura do Brasil, exaltando uma apreciação mais profunda sobre o entendimento identidade e diversidade do país.
O formato multitelas permite que os espectadores vejam simultaneamente diferentes perspectivas e aspectos das narrativas sobre o país. A instalação oferece uma maneira de explorar a história complexa do Brasil e seu legado contínuo nos dias atuais com
todas as suas contridições.

Category
Project/
Installation

Vice Versa Brand Launch 06–06–22

Vice Versa was a University project in which we collaborated with the São Paulo-based streetwear Jahbah. In a group of four, we enhanced Jahbah's alternative on-demand production communication. The project was finalised with a launch event in the middle of the historical centre of São Paulo, in the Edifício Vera.
The event consisted of two rooms, the first room had a live screen printing for the visitors to participate in and understand the creative process of Jahbah's pieces. The second room was destinated with the history connected to Jahbah, we had 8 minutes short about the brand's intent to intervene in the grey urban context with bright and vivid colours. We made two installations with projection mapping to support the ideas presented in the video.

Vice Versa foi um projeto da Universidade em que colaboramos com o streetwear paulista Jahbah. Em um grupo de quatro, aprimoramos a comunicação de produção alternativa sob demanda de Jahbah. O projeto foi finalizado com um evento de lançamento em pleno centro histórico de São Paulo, no Edifício Vera.
O evento foi composto por duas salas, a primeira sala teve uma serigrafia ao vivo para os visitantes participarem e entenderem o processo criativo das peças da Jahbah. A segunda sala destinava-se à história ligada a Jahbah, faltavam-nos 8 minutos para a intenção da marca de intervir no contexto urbano cinzento com cores vivas e vivas. Fizemos duas instalações com mapeamento de projeção para dar suporte às ideias apresentadas no vídeo.

Category
Project/
Installation

Spotify's Jukebox for Santa Cecília04–23–21

Product proposal for Spotify with the intention of occupying Butecos de Santa Cecília in São Paulo. This product was on a mission to make Spotify collaborate with the neighbourhood's ever-present energy built by the music bars that surround it. Through the Spotify Jukebox, the regulars of these bars can create collective playlists that are created based on their use of the machine.

Proposta de produto para o Spotify com o intuito de ocupar os Butecos de Santa Cecília em São Paulo. Este produto tinha a missão de fazer o Spotify colaborar com a energia sempre efervescente do bairro construída pelos bares de música que o cercam. Através das Jukebox do Spotify os frequentadores desses butecos podem criar playlists coletivas que são criadas a partir do uso dela.

Category
Project/
Installation