Hi, I'm João, Art Director focused on Graphic & Motion Design.
My practice explores the boundaries between digital and physical mediums reaching new graphic identities.
This website is a mix of my projects including animated movies, visual identity systems, self-published zines, art direction for campaigns and others.
Currently at INOMU®
PT/ ENG
Random Project:
"qwerty" was a social experiment during the pandemic that studied the behaviour behind social media analytics. I programmed a character to interact with people on different social platforms. In order to provoke and engage different digital niches, qwerty's political discourse changed during the months that the project took place. Each discourse was represented by a different alter ego, after going through all the different types of discourses the character went through its final form: qwerty. The performance report can be downloaded through this link: https://drive.google.com/file/d/14Odw-1kowrZf_ZwdYhuQvpsrAcd4KaW1/view
"qwerty" foi um experimento social durante a pandemia que estudou o comportamento por trás da análise de mídia social. Programei um personagem para interagir com pessoas em diferentes plataformas sociais. Para provocar e engajar diferentes nichos digitais, o discurso político do qwerty mudou durante os meses em que o projeto aconteceu. Cada discurso foi representado por um alter ego diferente, depois de passar por todos os diferentes tipos de discursos o personagem passou por sua forma final: qwerty. O relatório da perrformance pode ser baixado neste link: https://drive.google.com/file/d/14Odw-1kowrZf_ZwdYhuQvpsrAcd4KaW1/view
Category
Experimental
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• @joaocalmeida_ • 
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