based in são paulo=(graphic design)+(video making)+(projection mapping)+(motion)+(UX/UI design)= graphic artist • @joaocalmeida_ •

Hi, I'm a 23-year-old graphic & digital designer that gets intrigued by new digital techn, live installations and motion graphics. l love to explore the boundaries between digital and physical mediums and challenge the reach of graphic design as a practice.

This website is a mix of my projects including animated movies, visual identity systems, self-published zines, art direction for campaigns and others.

Currently at SNTS®

More Info:

PT/ ENG

Random Project:

SHOW: All VISUAL IDENTITY PROJECTS/INSTALLATIONS MOTION DESIGN UI/UX DESIGN

Viceland Motion Rebranding

Viceland's rebranding is a study of the old brand, understanding ways in which it could present itself. This study began after evaluating other projects by creative director Spike Jonze, and having a conclusion that much of the graphic language would have come from his other audiovisual projects, mainly "Jackass". That's how the objective of repositioning the brand with a new visual language emerged, one that behaved more like a guerrilla style that is very similar to the channel's own reports.

O rebrandinng da viceland é estudo sobre a marca antiga, entendendo maneiras em que ela poderia se apresentar. Esse estudo começou após a avaliação de outros projetos do diretor criativo Spike Jonze, e tendo como conclusão que muito da linguagem gráfica teria vindo de seus outros projetos audiovisuais, principalmente o "Jackass". Assim veio a tona o objetivo de reposcionar a marca com uma nova linguagem visual, uma que comporatasse um estilo mais de guerrilha que se assemelham muito com as próprias reportagens do canal.